We are a small business in South-Africa that operates with equality, honesty and integrity at our core. We lead from our hearts, have compassion for our suppliers, employees and the earth and believe that quality products can only be produced in quality environments. We do things mindfully and with the best of intentions, approaching life with a “less is more” outlook and striving to constantly improve!

Thoughtful designs for modern pet parents. With a full set of pet essentials, we make morning walks, beach commutes, and park visits easier and more joyful, for both you and your dog. 
Everything we make is developed with a function-first perspective because “looks nice” only matters next to “works well.” We create the best essential items - from waterproof and adjustable dog leashes, more durable for weather, dirt-resistant and easy to wash products. They are lighweight and very comfortable.

We are committed to the ongoing journey of being a force for change and hope that you will join us on our mission.
We provide a pleasant, uncomplicated shopping experience.

OUR JOURNEY

Our journey began with Bu-anda, who lives on a farm with seven dogs (Belgian Malinois, Cocker Spaniels and Rottweiler) and understands firsthand the need for durable, long-lasting dog apparel. "With an active lifestyle and ever-changing outdoor conditions, I saw the importance of investing in high-quality gear that offers both protection and reliability. This inspired me to create a brand that ensures every dog, no matter their size or activity level, has access to premium, functional wear that stands the test of time."

  • OUR MISSION

    We started the brand with the mission to provide high-quality, durable, and fashionable dog essentials that not only looks good but also provide comfort and functionality.

  • FOUNDER

    Bu-anda Laubscher is the passionate founder and creative mind behind Mooipote, a brand dedicated to crafting stylish and comfortable dog wear for pups of all shapes and sizes.

  • INSPIRATION

    Inspired by a love for dogs and the desire to offer them better. We strive to improve constantly, thinking sustainably and involving the community of dog lovers for feedback, guidance and inspiration.

  • QUALITY FIRST

    Designed to make dog walks more fun and convenient and create every day fashion for dogs. We created a line of apparel that stands out in both style and practicality. Carefully designed to give you the best!

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