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We’re making life with your dog look as good as it feels!

We create design-forward, innovative products that empower dogs and their people to walk, travel, play, and live in style.

NEW TO OUR STORE

Winter is here!

Our winter puffy jackets are made from durable windproof material with a soft inside to keep your pup warm.

M-WAY

Function-first perspective for dogs

Thoughtful designs for modern Pet parents based in South-Africa. With a full set of pet essentials, we make morning walks, beach commutes, and park visits easier and more joyful, for both you and your dog.

As seen in the SARIE

Sarie Magazine Fall 2024

FEATURING SARIE'S TOP 12 IN THE PET SECTION

Give Back

We believe that dogs are family, which is why we created the non-profit pawsome cookie to raise funds for organisations across South-Africa that are providing veterinary care & food for urgent cases/ animals in need.

Help out