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We’re making life with your dog look as good as it feels!

We create design-forward, innovative products that empower dogs and their people to walk, travel, play, and live in style.

coming soon to our store

Silicone charms

Take your pup’s look to the next level with our playful charms that easily clip onto our leash and collar to let your dog’s one-of-a-kind personality shine through.

Pair with your CROCS to match!

Function-first perspective for dogs

Thoughtful designs for modern Pet parents based in South-Africa. With a full set of pet essentials, we make morning walks, beach commutes, and park visits easier and more joyful, for both you and your dog.

coming soon to our store

Winter is coming!

Our winter puffy jackets are launching this season! Made from durable windproof material with a soft inside to keep your pup warm.

M-WAY

Give Back

We believe that dogs are family, which is why we created the non-profit pawsome cookie to raise funds for organisations across South-Africa that are providing veterinary care & food for urgent cases/ animals in need.

Help out

As seen in the SARIE

Sarie Magazine Fall 2024

FEATURING SARIE'S TOP 12 IN THE PET SECTION